How Chee! (2026)
- CategoryDocumentary, Comedy, History
- LanguageEnglish
- Runtime50m
- DirectorCraig Silliphant
- Year2026
- Release dateApr 02, 2026
- StarsCraig Silliphant, Chris Murphy, Lara Murphy, Andy Kwan

How Chee!
From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.
How Chee! Synopsis
How Chee! (2026) is part of the 1337x catalog. "The Infamous Local TV Ad That Became Folklore" This captivating Documentary and Comedy film delivers a memorable cinematic experience from start to finish. Directed by Craig Silliphant, the film showcases masterful storytelling and visual artistry. Featuring standout performances from Craig Silliphant, Chris Murphy, Lara Murphy, the cast brings depth and authenticity to every scene. It has a runtime of 50m. From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young ac...
















